The Click had its genesis as the realization slowly dawned upon me that most of my anime consumption had, thanks to the brilliance of TiVo, been via TV. What an interesting concept, I figured; your usual stereotype of the avid anime viewer involves gobs of legally dubious internet downloads in the form of fansubs, with anime club screenings and legit DVD purchases eking out the remainder of their anime diet. Yet, there I was, on my day off work, catching up on all the Naruto and Samurai Champloo episodes I'd missed throughout the week with the same nerdish fervor regarded to the aforementioned methods. Shortly thereafter I contacted my close friend and proud Sponsor Zac Bertschy of an idea for a column about TV broadcasts, to co-exist alongside their regular list of new manga and DVD releases. The telephone conversation, I believe, went a little like this, if memory serves:
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Around mid-summer I quickly realized that the Honeymoon I was having with anime on TV during The Click's inception was winding down. The shows that kept me glued early in the year, Samurai Champloo and Fullmetal Alchemist's grand denouement, were over. The novelty of discovering ancient relics like Black Magic M-66 on random movie channels turned to bitterness thanks to an endless stream of repeated runs. Big networks, and for anime standards I'm talking specifically about Adult Swim and Cartoon Network here, were growing increasingly impatient on the diminishing ratings returns their anime properties were taking, so hours and timeslots were drastically cut and rearranged at a moment's whim. Wanted to watch that new episode of Bobobo-bo Bo-bobo? Enjoy Marvel's Avengers Versus the Cool Neat Toy You Want to Buy instead! Even the kiddie networks practically threw in the towel, most notably 4Kids' practically comatose syndicated "4KidsTV" block, who, instead of utilizing the notion of using girl-oriented properties such as the numerous "Magical Girl" shows they had acquired into an asset, utterly squandered them and dumped much of them early on, frustrated perhaps that none of their new kid-friendly properties were quite taking off in the same fashion as Pokémon or Yu-Gi-Oh!. On a syndicated block during a time wherein TV networks have all but abandoned syndicated programming aside from old sitcoms, game shows, and Judge Judy? Ridiculous! 2ff7e9595c
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